Sherpa Chai

Whilst the beer industry has seen a shift from glass to aluminium for packaging, some other types of businesses have shifted to glass containers from other types of packaging.

“We use a 32 oz Amber Boston Round glass bottle for our shelf-stable tea concentrate,” stated Mr. David McKean, CEO of Sherpa Chai, LLC.  “We supply a Chai tea shelf-stable concentrate product that is a family recipe and has been passed down through the generations. Our typical customer is 65% female and between the ages of 15 and 65.”  The firm is based in Lafayette, Colorado, and focuses on sales within the USA.

The company previously used plastic bottles.  “We have found that our customers prefer the glass look and feel,” remarked Mr. McKean. “Our customers also value the environmental benefit of a recyclable product.”

 

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Three of the varieties of products sold by Sherpa Chai.  (The photograph was provided courtesy of Sherpa Chai.)

 

Mr. McKean indicated that sales have increased each year since the company was founded in 2014.  He detailed that Sherpa Chai did about (US) $400,000 in sales in 2018, and about (US) $775,000 in sales in 2019.

The COVID-19 coronavirus pandemic impacted Sherpa Chai.  According to Mr. McKean, there was “one set back:  [we] lost almost all retail sales due to COVID-19, but anticipate it to bounce back at the beginning of 2021.  Considering the pandemic, we are still doing very well despite the changes in retail with the loss of income.  We have been able to take this time to review our product offerings and concentrate on future endeavors.  We are still looking to process $1.3 to $1.5 million [in revenue] this year, and next year, we looking to due $2.5 million in sales.”

That level of projected revenue may be altered depending on the course of the pandemic in 2021.  “If COVID-19 is still with us next year, we are unlikely to see the coffee shop business return,” continued Mr. McKean.  Coffee shop business “was 40% of our pre-COVID-19 revenue.  This would likely make us readjust our goals.”

News Link: The Gloine Chronicles:Focus USA - Glass Packaging - Year 2021 News Column